One of the things that stands out about In The Media PR is the volume of coverage they’ve been able to get for us. As an organisation, I don't think we've experienced that previously.
–Business Australia Chief Customer Experience Officer Richard Spencer.
Result
In The Media PR has worked with Business Australia, now re-launched as My Business, for over two years – the main goals include.
Targeting trade media to highlight the success of Business Australia’s vaccination campaign, coverage was secured in Australian Financial Review, Campaign Brief, CMO Magazine, Mumbrella, B&T, The Stable and more.
When workers returned to the office following lockdowns and work from home, coverage was secured on 7 News, ABC TV, 2GB Drive and SME online media.
Following the release of the Federal Budget, Business Australia spokespeople were interviewed by mass media including The Sydney Morning Herald, The Age, ABC TV, 2GB, Dynamic Business and Kochie’s Business Builders.
The Business Australia cyber campaign has featured in hundreds of publications including Australian Financial Review, Studio 10, news.com.au, ABC, The Herald Sun and more.
Let’s get you on television, in print, online, radio and in magazines.
Create your brand’s key messages and
showcase your business to mass audiences.
Use media to add to your credibility, further
positioning you as a leading expert in your field.