Laura worked as a journalist for almost two decades across radio and television before making the move into PR. Many will recognise her face from her years reporting for Channel 9 on A Current Affair and 9 News. Highlights of her reporting career include covering the Beijing Olympic Games, the 2019 Blue Mountains bushfires, the Lindt Café siege and the disappearance of William Tyrrell. Laura loves telling stories and sees PR as an extension of what she does best.
Amie has been a broadcast journalist for 18 years, recently winning the Australian Commercial Radio Awards (ACRAs) Best Newsreader on AM. She has worked as the State Political reporter, has produced for Chris Smith and Ben Fordham and is currently the Breakfast newsreader for the top rating 2GB. She regularly covers breaking news stories whether it be in politics, sport, crime, natural disasters or on the financial markets. She enjoys using her journalism experience to create powerful strategies that cuts through and surpass targets.
Ryan has over two decades of experience in broadcast news and PR, working with Australia’s top media outlets, most recently as Melbourne Bureau Chief at Sky News and prior to that at ABC, Channel 7 and Fox Sports. His expertise spans journalism, radio, television and PR and is marked by resourcefulness, initiative and accountability. As a communications leader, he specialises in delivering outcomes that prioritise and enhance media engagement. His career has been defined by a commitment to putting clients at the forefront of every endeavour. Combining creative production and storytelling prowess, Ryan excels at researching and uncovering opportunities for clients that help deliver impactful messaging.
Emily has spent more than 10 years as a broadcast journalist, most recently as the Breakfast Editor at top-rating radio station 2GB. She has covered significant events such as the death of Queen Elizabeth II, the Lismore floods and the Black Summer bushfires. The transition into PR is a marrying together of her communication, writing and interviewing skills as she works to find her clients the best possible story and achieve the coverage it deserves.
Amna has over six years of experience in the media industry. Before her switch to PR she worked as a producer/reporter for Channel 10 and PRIME7 News. Amna has a passion for storytelling and enjoys sharing the stories of her clients.
Danielle has over five years experience in broadcast journalism across the Australian television networks. Most recently she stepped away from Channel 7’s Newsroom on the Gold Coast after reporting on everything from breaking news, political events to heart-felt community features. Danielle loves storytelling and is passionate about landing the best kind of publicity to support her clients. Her experience and enthusiasm allow her to create compelling stories that not only capture attention in the media but also foster genuine connections.
Ashtyn has more than six years of experience as a broadcast journalist. She has worked for 9 News Perth and also reporting and presenting in the US, covering the Trump administration, the COVID-19 pandemic and the Black Lives Matter protests. More recently she worked at Stockhead, writing, editing and presenting finance news videos covering stock market announcements as well as interviewing company directors on latest announcements. Ashtyn loves connecting with people and clients and finding creative ways to tell their stories.
An award-winning, results-driven journalist Niki knows what makes a newsworthy story – and how to place it. She honed her skills as a news journalist on the red tops (tabloids) in the UK, learning the delicate balance of how to successfully manage sensitive stories while still getting the scoop. Since coming to Australia over a decade ago, she has held senior editorial positions at Marie Claire, News Corp, Famous Magazine, and B&T. She’s naturally inquisitive with extensive contacts and great ideas.
Luci is a passionate final-year student pursuing a Bachelor of Business and Communications. With a strong foundation in strategic communication and marketing principles, she thrives in storytelling, interviewing, and achieving media coverage for In The Media PRs clients. Luci has gained hands-on experience through internships and projects, enhancing her skills in media relations. She is a natural story-teller and is excited to contribute fresh ideas and energy to the campaigns.
Sandra has both local and international experience working across Business Development, Account Management and Marketing . She also has a background in Nutrition and has worked within a number of industries for various clients across Telecommunications, Lifestyle and professional services for brands such as Citi, Mastercard, Cisco and Cisco.
Show companies how best to handle media interviews to ensure they expertly voice their messages and stay in control of the story.
SYDNEY, AUSTRALIA.